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(Ebook) Marketing Libraries in a Web 2.0 World by Dinesh Gupta and Réjean Savard (Editors) ISBN 9783110263312, 3110263319

  • SKU: EBN-2454994
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4.6

17 reviews
Instant download (eBook) Marketing Libraries in a Web 2.0 World after payment.
Authors:Dinesh Gupta and Réjean Savard (Editors)
Pages:176 pages.
Year:2011
Editon:1
Publisher:De Gruyter Saur
Language:english
File Size:2.17 MB
Format:pdf
ISBNS:9783110263312, 3110263319
Categories: Ebooks

Product desciption

(Ebook) Marketing Libraries in a Web 2.0 World by Dinesh Gupta and Réjean Savard (Editors) ISBN 9783110263312, 3110263319

Marketing the 21st century library and information organization to its customers using Web 2.0 tools is a hot topic. These proceedings of a conference held in Stockholm, August 2010, focus on the marketing applications and (non-technical) aspects of Web 2.0 in library and information setups. The papers included (in English and French) explore and discuss: General concepts of Web 2.0 and marketing of library and information organizations; how libraries are adopting Web 2.0 marketing strategies; marketing libraries to clients using Web 2.0 tools; international trends and Interesting cases of marketing through Web 2.0 tools.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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