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(Ebook) Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know by Philip Kotler ISBN 9780471268673, 0471268674

  • SKU: EBN-1307542
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4.6

29 reviews
Instant download (eBook) Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know after payment.
Authors:Philip Kotler
Pages:225 pages.
Year:2003
Editon:1
Publisher:Wiley
Language:english
File Size:1.39 MB
Format:pdf
ISBNS:9780471268673, 0471268674
Categories: Ebooks

Product desciption

(Ebook) Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know by Philip Kotler ISBN 9780471268673, 0471268674

What impressed me the most in this book was how Kotler was able to speak in detail about key marketing subjects in only two or three pages. I red much bigger texts in other books, about the same subjects, and they didn't gave me more information than this Kotler's book. It's a must have for anyone that needs to get familiar with Marketing principles and don't have time to read 600 pages books.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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