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(Ebook) Marketing in Food, Hospitality, Tourism, and Food by Richard Tresidde, Craig Hirst ISBN 9781910158302, 1910158305

  • SKU: EBN-7030540
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Authors:Richard Tresidde, Craig Hirst
Pages:302 pages.
Year:2015
Editon:2
Publisher:Goodfellow Publishers
Language:english
File Size:1.75 MB
Format:pdf
ISBNS:9781910158302, 1910158305
Categories: Ebooks

Product desciption

(Ebook) Marketing in Food, Hospitality, Tourism, and Food by Richard Tresidde, Craig Hirst ISBN 9781910158302, 1910158305

Targeted at second year undergraduate students through to master's level post-graduate, Marketing in Tourism, Events and Food 2nd edition takes the reader through a logical examination of key marketing debates, theories and approaches and encourages them to explore their own thoughts, ideas and opinions. It analyses areas such as marketplace value and value creation, consumers and consumption, taste and identity, sustainability and power, as well as semiotics and commercial myth making, and offers a contemporary examination of these industry sectors with experiential aspects of marketing and productive consumption playing an important role throughout.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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