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(Ebook) Marketing Health Services by Richard K. Thomas ISBN 9781567932348, 1567932347

SKU: EBN-2187136

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$ 32 ~~$ 40~~ (-20%)

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4.5

34 reviews

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Authors:Richard K. Thomas

Pages:486 pages.

Year:2004

Editon:1

Publisher:Health Administration Pr

Language:english

File Size:3.41 MB

Format:pdf

ISBNS:9781567932348, 1567932347

Categories: Ebooks

Product desciption

(Ebook) Marketing Health Services by Richard K. Thomas ISBN 9781567932348, 1567932347

Although it took the concept of marketing decades to take hold in the healthcare industry, it has become an integral part of a healthcare organization's success in recent years. Public relations, advertising, and marketing departments have staff, budgets, and the responsibility of contributing to the bottom line, just like any other department. Marketing Healthcare Services is the first, comprehensive textbook on healthcare marketing to publish in years. This practical text covers everything from understanding healthcare markets to marketing techniques to supporting the marketing effort.

*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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