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(Ebook) Marketing Communications, 3rd Edition by Joeri Van Den Bergh ISBN 9780273706939, 9781408212080, 0273706934, 1408212080

  • SKU: EBN-2355336
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5.0

7 reviews
Instant download (eBook) Marketing Communications, 3rd Edition after payment.
Authors:Joeri Van Den Bergh
Pages:629 pages.
Year:2006
Editon:3rd
Publisher:Ft Prenticehall
Language:english
File Size:7.76 MB
Format:pdf
ISBNS:9780273706939, 9781408212080, 0273706934, 1408212080
Categories: Ebooks

Product desciption

(Ebook) Marketing Communications, 3rd Edition by Joeri Van Den Bergh ISBN 9780273706939, 9781408212080, 0273706934, 1408212080

Marketing Communications: A European Perspective, third edition, covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, personal selling and the Internet. Filled with original, in-depth material, and supported by input from a number of premier marketing executives, Marketing Communications: A European Perspective, third edition, offers coverage from globally-recognised companies and brands, including Microsoft, Ford, Kitkat, McDonald's This book is designed to be of use to both undergraduate and postgraduate students of marketing communications.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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