(Ebook) Marketing and Sales in the Chemical Industry, 2nd Edition by Prof. Dr. Rolf Jakobi(auth.) ISBN 9783527306251, 9783527600342, 3527306250, 3527600345

(Ebook) Marketing and Sales in the Chemical Industry, 2nd Edition by Prof. Dr. Rolf Jakobi(auth.) ISBN 9783527306251, 9783527600342, 3527306250, 3527600345

If manufacturers of chemical products are to survive in today's global marketplace, they not only have to produce economically but they must also be able to market both chemicals and technology effectively. In the chemical industry, more and more chemists and chemical engineers are faced with challenging marketing tasks. This book gives an overview of the specific factors for marketing chemical products and their major markets. "Marketing and Sales in the Chemical Industry" is customized for an increasing audience. It not only covers the principles of marketing and the market structure of the chemical industry in great detail, but also discusses such modern marketing tools like the internet as well as the latest trends and developments. In addition, economical, political and sociological aspects are also dealt with.Content: Chapter 1 The “Main Group Elements” of Marketing (pages 1–15): Chapter 2 The Principles of Business?to?Business Marketing (pages 17–40): Chapter 3 The International Market Structure of the Chemical Industry (pages 41–52): Chapter 4 The Economic, Political, and Sociological Environment (pages 53–61): Chapter 5 Marketing Chemical Engineering Projects (pages 63–73): Chapter 6 Marketing Chemical Commodities (pages 75–88): Chapter 7 Plastics and Rubbers (pages 89–104): Chapter 8 Specialty Chemicals (pages 105–120): Chapter 9 The Agricultural Business (pages 121–130): Chapter 10 Marketing Pharmaceuticals (pages 131–143): Chapter 11 Electronic Commerce in the Chemical Industry (pages 145–148): Chapter 12 Emerging Markets (pages 149–152): Chapter 13 Outlook (pages 153–154):