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Available4.8
17 reviewsThis text explores in great depth marketing decisions that have implications for financial management. The emphasis on the financial management side of marketing makes the book relevant to a wide variety of advanced undergraduate and postgraduate courses. The book illustrates, uniquely, the interface between finance and management and, in particular, how strategic marketing decisions affect a company's financial management in terms of sales volume, profitability, return on investment and other indices of performance.
The book illustrates, uniquely, the interface between finance and management and, in particular, how strategic marketing decisions affect a company's financial management in terms of sales volume, profitability, return on investment and other indices of performance.