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(Ebook) Marketing: An Introduction, Global Edition, 15th Edition by Gary Armstrong, Philip Kotler ISBN 9781292433103, 1292433108

  • SKU: EBN-49937134
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4.6

30 reviews
Instant download (eBook) Marketing: An Introduction, Global Edition, 15th Edition after payment.
Authors:Gary Armstrong, Philip Kotler
Pages:702 pages.
Year:2023
Editon:15th
Publisher:Pearson
Language:english
File Size:41.26 MB
Format:pdf
ISBNS:9781292433103, 1292433108
Categories: Ebooks

Product desciption

(Ebook) Marketing: An Introduction, Global Edition, 15th Edition by Gary Armstrong, Philip Kotler ISBN 9781292433103, 1292433108

For coursesin marketing.shows students how creating and capturing customer value driveseffective marketing strategies.The 15th Edition reflectsthe major trends and shifting forces that impact marketing in this digital ageof customer value, engagement and relationships. This in turn leaves studentswith a richer understanding of basic marketing concepts, strategies andpractices. Through updated chapter-opening vignettes, Marketing at Workhighlights, company cases and end-of-chapter exercises, students get amplepractice applying marketing concepts to real-world company scenarios.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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