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(Ebook) Marketing Across Cultures by Jean-Claude Usunier ISBN 9780273757733, 0273757733

  • SKU: EBN-10885952
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5.0

15 reviews
Instant download (eBook) Marketing Across Cultures after payment.
Authors:Jean-Claude Usunier
Pages:478 pages.
Year:2012
Editon:6
Publisher:Pearson
Language:english
File Size:6.89 MB
Format:pdf
ISBNS:9780273757733, 0273757733
Categories: Ebooks

Product desciption

(Ebook) Marketing Across Cultures by Jean-Claude Usunier ISBN 9780273757733, 0273757733

In an increasingly interconnected global business environment, it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance. Marketing Across Cultures examines how multinational companies can appreciate and adapt to international diversity. By comparing national marketing systems with local commercial customs, Usunier and Lee use a cross-cultural approach that provides essential information on how marketing strategies can be implemented in different national contexts. Full of up-to-date examples, numerous illustrations and using clear language, this text will guide students through key cultural marketing issues.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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