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(Ebook) Marketing by Dhruv Grewal, Michael Levy ISBN 9781259709074, 1259709078

  • SKU: EBN-46163266
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Authors:Dhruv Grewal, Michael Levy
Pages:720 pages.
Year:2017
Editon:6
Publisher:McGraw-Hill Education
Language:english
File Size:163.86 MB
Format:pdf
ISBNS:9781259709074, 1259709078
Categories: Ebooks

Product desciption

(Ebook) Marketing by Dhruv Grewal, Michael Levy ISBN 9781259709074, 1259709078

Grewal/Levy'sMarketingshows today’s social, mobile and digital student population howmarketing adds valueand how firms rely on value for establishing lasting relationships with their customers.Underscoring that even the best products and services will go unsold if marketers cannot communicate their value,Marketingexplores fundamentals and new influencers, with comprehensive coverage and topics like social media and ethics integrated throughout. A robust suite of instructor resources and regularly updated  grewallevymarketing.com blog will keep classroom discussions current and engaging.
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