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ISBN 10: 1423709748
ISBN 13: 9781423709749
Author: Don Doman, Dell Dennison, Margaret Doman
Why research your market?
Laying the groundwork
Setting your research direction
Secondary data: what's available
Finding the secondary data you need
Primary data: you're already surrounded by it
Internet market research
Primary data: your survey methods
Writing a questionnaire
Analyzing and interpreting your data
When you need to hire a professional
Everybody ought to have a plan
The beginning
Accessing market research data
3 market economies
le market research
quantitative market research questions
economics market research
market research essentials steven stromp
Tags: Don Doman, Dell Dennison, Margaret Doman, Market, Research
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