(Ebook) Managing Technology and Innovation: An Introduction by Robert M. Verburg, J. Roland Ortt, Willemijn M. Dicke ISBN 9780203012567, 9780415362283, 0203012569, 0415362288

(Ebook) Managing Technology and Innovation: An Introduction by Robert M. Verburg, J. Roland Ortt, Willemijn M. Dicke ISBN 9780203012567, 9780415362283, 0203012569, 0415362288

Modern technology and innovation are vital to the success of all companies, be they hi-tech firms or companies seemingly unaffected by technology and innovation; whether established firms or business start-ups. This book focuses on understanding technology as a corporate resource, covering product development, design of systems and the managerial aspects of new and high technology. Topics investigated include: the internal organization of high technology firms the management of technology in society managing innovation dilemmas and strategies. The wide-ranging experience of the teachers and experts contributing to this book has resulted in an integrated, multi-disciplinary, textbook that provides an introductory overview to managing technology and innovation in the twenty-first century. This text is essential reading for students of business and engineering concerned with technology and innovation management.