(Ebook) Managing intellectual assets in the digital age by Jeffrey H. Matsuura ISBN 9781580533591, 9781580536462, 1580533590, 1580536468

(Ebook) Managing intellectual assets in the digital age by Jeffrey H. Matsuura ISBN 9781580533591, 9781580536462, 1580533590, 1580536468

Written for technology professionals and business managers/owners alike, this new, easy-to-understand book provides you with a comprehensive overview of the key legal and economic issues that affect rights of access and use for intellectual property and knowledge assets, with special emphasis on computer software, Internet content, and digital media. It is the first book to address management of both traditional intellectual property and the broader set of knowledge assets in a single resource. It presents these subjects in a style appropriate for a wide range of practitioners who are not intellectual property or knowledge management specialists, and approaches the challenge of managing these assets from a multidisciplinary perspective.
The book helps you recognize and respond to the critical challenges that you will be confronted with in the near future. It enables you to protect and maximize the economic value of the intellectual property you develop and prevent its misuse by others; reduce the risk that you will be liable for violating intellectual property rights of other parties; and develop commercial and legal strategies for profiting from the inventions and innovations you create. It also shows you how to increase your ability to obtain access to intellectual property owned by others without incurring legal liability and subject to reasonable economic terms.