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(Ebook) Managing Brands In 4D : Understanding Perceptual, Emotional, Social and Cultural Branding by Jacek Pogorzelski ISBN 9781787561021, 178756102X

  • SKU: EBN-51627816
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4.6

33 reviews
Instant download (eBook) Managing Brands In 4D : Understanding Perceptual, Emotional, Social and Cultural Branding after payment.
Authors:Jacek Pogorzelski
Pages:242 pages.
Year:2018
Editon:1
Publisher:Emerald Publishing Limited
Language:english
File Size:0.83 MB
Format:epub
ISBNS:9781787561021, 178756102X
Categories: Ebooks

Product desciption

(Ebook) Managing Brands In 4D : Understanding Perceptual, Emotional, Social and Cultural Branding by Jacek Pogorzelski ISBN 9781787561021, 178756102X

Brand is not an image or an idea, brand is associations or memory, feelings or emotions, attitudes, beliefs, and values, and experiences and lifestyles. Brand belongs to all of these categories, but the existing brand models almost all work under the assumption that there is only one type of brand, preventing true successful brand creation. Here Pogorzelski dives into the four methods and levels that organize the world of brand management, showcasing the research and tools needed to not only entice purchases, but create ideologies and support a specific lifestyle and culture, leading to true successful brands.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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