logo
Product categories

EbookNice.com

Most ebook files are in PDF format, so you can easily read them using various software such as Foxit Reader or directly on the Google Chrome browser.
Some ebook files are released by publishers in other formats such as .awz, .mobi, .epub, .fb2, etc. You may need to install specific software to read these formats on mobile/PC, such as Calibre.

Please read the tutorial at this link.  https://ebooknice.com/page/post?id=faq


We offer FREE conversion to the popular formats you request; however, this may take some time. Therefore, right after payment, please email us, and we will try to provide the service as quickly as possible.


For some exceptional file formats or broken links (if any), please refrain from opening any disputes. Instead, email us first, and we will try to assist within a maximum of 6 hours.

EbookNice Team

(Ebook) Malcolm McDonald on Marketing Planning : Understanding Marketing Plans and Strategy by Malcolm McDonald ISBN 9780749478216, 9780749478223, 0749478217, 0749478225

  • SKU: EBN-43848156
Zoomable Image
$ 32 $ 40 (-20%)

Status:

Available

4.6

34 reviews
Instant download (eBook) Malcolm McDonald on Marketing Planning : Understanding Marketing Plans and Strategy after payment.
Authors:Malcolm McDonald
Pages:192 pages.
Year:2016
Editon:2
Publisher:Kogan Page
Language:english
File Size:3.21 MB
Format:pdf
ISBNS:9780749478216, 9780749478223, 0749478217, 0749478225
Categories: Ebooks

Product desciption

(Ebook) Malcolm McDonald on Marketing Planning : Understanding Marketing Plans and Strategy by Malcolm McDonald ISBN 9780749478216, 9780749478223, 0749478217, 0749478225

A primer for marketing professionals and students, the second edition of "Malcolm McDonald on Marketing Planning "focuseson the practical application of marketing planning. Chapters explainadvertising and sales promotion strategies, price and sales strategies, how to define markets and segments, andhow to set marketing objectives and strategies. This fullyrevised second edition has not only been updated to contain the latest research, but also includes an extensive appendix covering topics such asdigital marketing, advertising, developing new products, and international product planning."
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

Related Products