(Ebook) Making It in Public Relations: An Insider's Guide To Career Opportunities by Leonard Mogel ISBN 9780585394862, 9780805840216, 0585394865, 0805840214

(Ebook) Making It in Public Relations: An Insider's Guide To Career Opportunities by Leonard Mogel ISBN 9780585394862, 9780805840216, 0585394865, 0805840214

Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. A thorough overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities, and its application in a variety of settings and scenarios are provided. In fulfilling the book's editorial role, author Leonard Mogel profiles the 10 largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution, and public relations for diverse organizations. It will be of interest to those studying public relations at the university level; recent mass communication, journalism, and public relations graduates; interns in public relations firms; and employees in other fields contemplating a move to this profession.