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(Ebook) Making Futures Work: Integrating Futures Thinking for Design, Innovation, and Strategy by Phil Balagtas ISBN 9781098148904, 1098148908

  • SKU: EBN-57795888
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Instant download (eBook) Making Futures Work: Integrating Futures Thinking for Design, Innovation, and Strategy after payment.
Authors:Phil Balagtas
Pages:435 pages.
Year:2024
Editon:1st
Publisher:O'Reilly Media
Language:english
File Size:11.11 MB
Format:pdf
ISBNS:9781098148904, 1098148908
Categories: Ebooks

Product desciption

(Ebook) Making Futures Work: Integrating Futures Thinking for Design, Innovation, and Strategy by Phil Balagtas ISBN 9781098148904, 1098148908

Learn how to get started with Futures Thinking. With this practical guide, Phil Balagtas, founder of the Design Futures Initiative and the global Speculative Futures network, shows you how designers and futurists have made futures work at companies such as Atari, IBM, Apple, Disney, Autodesk, Lufthansa, and McKinsey & Company.

This book demystifies the process of Futures Thinking into a language that's practical and useful for both designers and strategists. You'll learn about Strategic Foresight for using ideas about the future to anticipate and prepare for change; explore Speculative Design to deal with the relationship between science, technology, and humans; and Design Fiction to explore and critique possible futures.

Balagtas also shares stories from his journey to build a global community and describes how he works with clients to reshape the futures vocabulary. With this guide, you'll learn how to:

Prepare your client, team, and/or audience for futures

Facilitate and work with the fundamental methods and frameworks

Gain advocacy and support within your organization

Provide measurable value from the process and outcomes

Build a futures culture and team

Sustain a culture and support system beyond projects

*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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