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(Ebook) Loyalty Management by Cristina Ziliani, Marco Ieva ISBN 9780367210724, 9780429663420, 036721072X, 0429663420

SKU: EBN-35206176

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4.4

27 reviews

Instant download (eBook) Loyalty Management after payment.

Authors:Cristina Ziliani, Marco Ieva

Pages:236 pages.

Year:2019

Editon:1

Publisher:Routledge

Language:english

File Size:4.48 MB

Format:pdf

ISBNS:9780367210724, 9780429663420, 036721072X, 0429663420

Categories: Ebooks

Product desciption

(Ebook) Loyalty Management by Cristina Ziliani, Marco Ieva ISBN 9780367210724, 9780429663420, 036721072X, 0429663420

Loyalty management is increasingly identified with the design and management of a quality customer experience on the journey across the many touchpoints that connect the customer with the brand. Evaluating the research on best practice and offering concrete examples from industry, the authors argue that existing schemes and systems are not just things of the past but should be the optimal starting point for companies needing to foster customer loyalty in an omnichannel world.

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