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0 reviewsWinner of the Gerald Loeb Award for Best Business Book of the Year
In the most important business book since The Tipping Point , Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.
''It belongs on the shelf between The Tipping Point and Freakonomics .'' --Reed Hastings, CEO, Netflix
''Anderson's insights . . . continue to influence Google's strategic thinking in a profound way.''
--Eric Schmidt, CEO, Google
''Anyone who cares about media . . . must read this book.''
--Rob Glaser, CEO, RealNetworks
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