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(Ebook) Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion by Nicholas Ind ISBN 9780749450830, 0749450835

  • SKU: EBN-1387232
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4.6

25 reviews
Instant download (eBook) Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion after payment.
Authors:Nicholas Ind
Pages:209 pages.
Year:2007
Editon:3rd
Publisher:Kogan Page
Language:english
File Size:5.3 MB
Format:pdf
ISBNS:9780749450830, 0749450835
Categories: Ebooks

Product desciption

(Ebook) Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion by Nicholas Ind ISBN 9780749450830, 0749450835

A company's workforce is its most valuable asset. It is the employees who translate an organization's strategy into reality, interact with consumers, and determine the corporate brand. This updated edition of Living the Brand demonstrates how a participatory approach can enhance employee commitment, improve service standards, and focus effort to deliver business goals. This practical and inspirational book is about how organizations can empower their employees and create ''brand champions.'' Using international examples, Nicholas Ind shows that employees flourish in organizations where they identify with the brand, and organizations flourish when the brand creates meaning for the employee. Living the Brand shows how to make this happen.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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