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(Ebook) Lecture Note 02 Strategic Brand Management:Brand Planning by Candy Liu

  • SKU: EBN-50108326
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$ 32 $ 40 (-20%)

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Instant download (eBook) Lecture Note 02 Strategic Brand Management:Brand Planning after payment.
Authors:Candy Liu
Pages:46 pages.
Year:2023
Editon:1 st
Language:english
File Size:3.6 MB
Format:pdf
Categories: Ebooks

Product desciption

(Ebook) Lecture Note 02 Strategic Brand Management:Brand Planning by Candy Liu

Thank you for years of teaching, from J.K.Learning Objectives:1. Identify the four components of brand positioning2. Describe the guidelines in developing a good brand positioning3. Define brand resonance4. Describe the steps in building brand resonance5. Define the brand value chain6. Identify the stages in the brand value chain7. Contrast brand equity and customer equity
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