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(Ebook) Learning Google Analytics (Early Release) by Mark Edmondson ISBN 9781098113087, 109811308X

  • SKU: EBN-44543998
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Instant download (eBook) Learning Google Analytics (Early Release) after payment.
Authors:Mark Edmondson
Pages:442 pages.
Year:2022
Editon:4
Publisher:O'Reilly Media, Inc.
Language:english
File Size:18.1 MB
Format:epub
ISBNS:9781098113087, 109811308X
Categories: Ebooks

Product desciption

(Ebook) Learning Google Analytics (Early Release) by Mark Edmondson ISBN 9781098113087, 109811308X

Why is Google Analytics 4 the most modern data model available for digital marketing analytics? Because rather than simply report what has happened, GA4's new cloud integrations enable more data activation--linking online and offline data across all your streams to provide end-to-end marketing data. This practical book prepares you for the future of digital marketing by demonstrating how GA4 supports these additional cloud integrations. Author Mark Edmondson, Google Developer Expert for Google Analytics and Google Cloud, provides a concise yet comprehensive overview of GA4 and its cloud integrations. Data, business, and marketing analysts will learn major facets of GA4's powerful new analytics model, with topics including data architecture and strategy, and data ingestion, storage, and modeling. You'll explore common data activation use cases and get guidance on how to implement them. 
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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