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(Ebook) Lean Customer Development: Building Products Your Customers Will Buy by Cindy Alvarez ISBN 9781492023746, 1492023744

SKU: EBN-22434942

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4.6

21 reviews

Instant download (eBook) Lean Customer Development: Building Products Your Customers Will Buy after payment.

Authors:Cindy Alvarez

Pages:240 pages.

Year:2017

Editon:1

Publisher:O'Reilly Media

Language:english

File Size:5.27 MB

Format:pdf

ISBNS:9781492023746, 1492023744

Categories: Ebooks

Product desciption

(Ebook) Lean Customer Development: Building Products Your Customers Will Buy by Cindy Alvarez ISBN 9781492023746, 1492023744

Learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they'll help you reach the "ah-ha!" moments that inspire truly great products. Lean how to: validate or invalidate your hypothesis by talking to the right people, learn how to conduct successful customer interviews play-by-play, detect a customer's behaviors, pain points, and constraints, turn interview insights into Minimum Viable Products to validate what customers will use and buy, and adapt customer development strategies.

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