(Ebook) Labour Policies, Language Use and the ‘New’ Economy: The Case of Adventure Tourism by Kellie Gonçalves ISBN 9783030487041, 9783030487058, 3030487040, 3030487059

(Ebook) Labour Policies, Language Use and the ‘New’ Economy: The Case of Adventure Tourism by Kellie Gonçalves ISBN 9783030487041, 9783030487058, 3030487040, 3030487059

This book provides an in-depth analysis of language and tourist mobility within an adventure tourism context. It uses a critical and ethnographic approach, contributing to poststructuralist perspectives of social life that are currently undergoing considerable changes on social, political, cultural and linguistic levels. Drawing upon an array of data sources collected over five years on two continents, it examines and compares the way language and communication (e.g. speech, written texts, visual resources) are used within the production of place-making practices in two of the world’s top adventure tourism destinations: Interlaken, Switzerland and Queenstown, New Zealand. It centres on issues such as cross-cultural discourses, transcultural texts, and semiotic landscapes.