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(Ebook) La marque by Chantal Lai, Isabelle Aimé ISBN 9782100743148, 2100743147

  • SKU: EBN-45004440
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4.5

18 reviews
Instant download (eBook) La marque after payment.
Authors:Chantal Lai, Isabelle Aimé
Pages:128 pages.
Year:2016
Editon:3
Publisher:Dunod
Language:french
File Size:7.43 MB
Format:pdf
ISBNS:9782100743148, 2100743147
Categories: Ebooks

Product desciption

(Ebook) La marque by Chantal Lai, Isabelle Aimé ISBN 9782100743148, 2100743147

La marque est devenue un sujet incontournable pour les professionnels du marketing. Elle est en effet au coeur des réflexions stratégiques : quelles marques lancer ou garder ? Sur quelles marques investir ? Ou comment organiser les différentes marques du portefeuille ? Comment communiquer ? Le caractère complexe de la marque et ses différentes problématiques sont abordées dans cet ouvrage, de façon claire et pragmatique. Illustrée de nombreux exemples, cette nouvelle édition accorde une large place aux évolutions récentes du management de la marque : référencement en ligne, fidélité et engagement à la marque, brand content, interaction avec les consommateurs, co-branding...
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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