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(Ebook) La boîte à outils de la stratégie Big Data by Romain Rissoan, Romain Jouin ISBN 9782100778980, 2100778986

  • SKU: EBN-44981082
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Authors:Romain Rissoan, Romain Jouin
Pages:192 pages.
Year:2018
Editon:2
Publisher:Dunod
Language:french
File Size:18.7 MB
Format:epub
ISBNS:9782100778980, 2100778986
Categories: Ebooks

Product desciption

(Ebook) La boîte à outils de la stratégie Big Data by Romain Rissoan, Romain Jouin ISBN 9782100778980, 2100778986

Depuis 2012, la notion de Big Data ne cesse de se populariser, reflétant la réalité des entreprises confrontées à une masse de données croissante, qui représentent une enjeu commercial et marketing. Comment récolter ces données ? Comment les traiter et les analyser ? Quels outils techniques mettrent en place ? Comment s'en servir ensuite ? Comment les monétiser et les rentabiliser ? Telles sont les questions auxquelles répond cette boîte à outils concrète et pratique.
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