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(Ebook) Kundennutzen durch digitale Transformation: Business-Process-Management-Studie – Status quo und Erfolgsmuster by Elke Brucker-Kley, Denisa Kykalová, Thomas Keller, (eds.) ISBN 9783662557068, 9783662557075, 3662557061, 366255707X

  • SKU: EBN-7154420
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Instant download (eBook) Kundennutzen durch digitale Transformation: Business-Process-Management-Studie – Status quo und Erfolgsmuster after payment.
Authors:Elke Brucker-Kley, Denisa Kykalová, Thomas Keller, (eds.)
Year:2018
Editon:1. Aufl.
Publisher:Springer Berlin Heidelberg;Springer Gabler
Language:german
File Size:3.02 MB
Format:pdf
ISBNS:9783662557068, 9783662557075, 3662557061, 366255707X
Categories: Ebooks

Product desciption

(Ebook) Kundennutzen durch digitale Transformation: Business-Process-Management-Studie – Status quo und Erfolgsmuster by Elke Brucker-Kley, Denisa Kykalová, Thomas Keller, (eds.) ISBN 9783662557068, 9783662557075, 3662557061, 366255707X

Dieses Open-Access-Buch präsentiert die Ergebnisse einer qualitativen und quantitativen Studie, die das Institut für Wirtschaftsinformatik in Kooperation mit dem Institut für Marketingmanagement der ZHAW School of Management and Law 2016 durchgeführt hat. Ziel der Business-Process-Management-Studie, mit der seit 2011 regelmäßig Status quo und Best Practices im deutschsprachigen Raum erhoben werden, war es, die Rolle des Prozessmanagements als Gestaltungshebel der digitalen Transformation zu beleuchten.
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