Korean Business Communication; A Comprehensive Introduction by Yeonkwon Jung ISBN 9781003108061, 1003108067 instant download

Korean Business Communication; A Comprehensive Introduction by Yeonkwon Jung ISBN 9781003108061, 1003108067 instant download

Korean Business Communication demonstrates the heuristic value of the research on Korean business communication. It is composed of two parts: theory and practice. First, alongside the review of the major research trend of Asian business communication, it explores the contemporary teaching trend of business communication in Korean higher education to define business communication from the local perspective. It also shows how Korean business professionals manage facework within the communication rules or cultural values. Second, Korean business communication data are analyzed with the main sources of three types of competence: discourse competence, sociolinguistic competence, and strategic competence. Emphasis is on stakeholder communication genres, Korean service encounters, Korean business apology, and Korean CEO’s online greetings. By examining how business communication and Korean communication are projected to Korean business, Korean Business Communication provides the audience with knowledge far beyond cultural stereotypes in Korean business communication illustrated in classical textbooks on Korean business communication. It is a useful textbook for students in courses on Asian business communication, intercultural communication, and global communication.