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(Ebook) Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods (Premier Reference Source) by Emma O'Brien ISBN 9781615208296, 1615208291

  • SKU: EBN-2356366
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$ 32 $ 40 (-20%)

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4.6

38 reviews
Instant download (eBook) Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods (Premier Reference Source) after payment.
Authors:Emma O'Brien
Pages:308 pages.
Year:2010
Editon:1
Publisher:IGI Global
Language:english
File Size:5.81 MB
Format:pdf
ISBNS:9781615208296, 1615208291
Categories: Ebooks

Product desciption

(Ebook) Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods (Premier Reference Source) by Emma O'Brien ISBN 9781615208296, 1615208291

There has been a significant increase in knowledge-driven industries over the past decade. Despite the importance of knowledge in the innovation process, little research has been conducted into how knowledge management can be applied to make the innovation process more effective.Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods outlines different tools and technologies that can be applied depending on the type of innovation an organization desires. It provides concrete advice on the different types of innovation, situations in which innovation may be useful and the role of knowledge and different tools and technologies to support it.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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