Know me, like me, follow me : what online social networking means for you and your business by Power, Penny, Power, Thomas, 1964- instant download

Know me, like me, follow me : what online social networking means for you and your business by Power, Penny, Power, Thomas, 1964- instant download

xiii, 242 pages ; 24 cm, If you think simply having a presence in social media will help you grow your business, you are wrong. Online networks are the new model for creating connections, so you'd better start by ditching your old ways of thinking. Being online is not about the technology - it is about the people. Technology is just the enabler. Forming deep relationships and being part of a community where you get out what you put in, lies at the heart of understanding this developing medium. Know Me, Like Me, Follow Me takes you on a journey into the online business world. It will refresh your thinking and help you truly understand the business opportunities that exist within social media, and how best to exploit them. Whether you are a multinational or an owner-manager, developing your online brand in the right way is key to making the most of the new business environment, Includes bibliographical references (pages 231-233) and index