Kick ass social commerce for e-preneurs : it's not about likes... it's about sales by Lawson, John, 1965-, Schepp, Debra instant download

Kick ass social commerce for e-preneurs : it's not about likes... it's about sales by Lawson, John, 1965-, Schepp, Debra instant download

xix, 234 pages : 21 cm, \"It's not about Likes. It's about sales. You're not special. Almost all businesses are online marketing these days-everyone tweets, posts to social networks, and blogs. What you're doing now is not enough to make your business stand out. Forget what all the self-proclaimed \"social media gurus\" are telling you. Being active on social media and being successful in social commerce are not the same things. Simply getting a bunch of followers or Likes doesn't cut it anymore. In Kick Ass Social Commerce for E-Preneurs, award-winning digital media strategist John Lawson gives you a straight-shooting, no-holds-barred guide to social commerce. In other words, he shows you how to make money online using social media. One of the most-respected and listened-to voices in the worlds of e-commerce and small business, Lawson stands alone because he can actually back up his words. Lawson is a multi-platform PowerSeller, whose internet businesses have rung up millions of dollars in sales. In his book, Lawson and e-commerce author Debra Schepp take you step-by-step through: Creating a business plan using a simple, effective template, a proven blueprint for all stages of marketing-from start-up to empire Crafting messages for individual consumers and sharing them in real time to engage and convert Employing the best social commerce strategy for Facebook, Twitter, LinkedIn, YouTube, and the hottest new social media sites Expertly leveraging features such as Likes, Retweets, Follows, Shares, and Reposts Building a thriving e-commerce business and keeping it vibrant and growing What are you waiting for? Read this book and start kicking social commerce ass\"--, Includes index