Keeping cool on the hot seat : dealing effectively with the media in times of crisis , None by Hoffman, Judith C, None instant download

Keeping cool on the hot seat : dealing effectively with the media in times of crisis , None by Hoffman, Judith C, None instant download

xii, 195 pages : 22 cm, Foreword -- I. Preparing for a crisis -- When something goes wrong -- What IS a crisis? -- Categories of crisis -- The value of a crisis communications plan -- II. Organizing to handle a crisis effectively -- Identifying a spokesperson -- Assembling your crisis management team (CMT) -- Putting your CMT to work -- III. Understanding your audiences -- Identifying your audiences -- Understanding a journalist's priorities -- The difference between supporters and spleenetics -- Addressing the public's core values -- A mid-course summary -- IV. Working with the press -- The 10 \"Cs\" of good crisis communications -- Two \"Cs\" to avoid -- \"No comment\" is a no-no -- Going \"above and beyond\" -- Strive for \"one-day, local-only\" coverage -- V. Developing and presenting your messages -- Being prepared for the most likely questions -- Creating \"must air\" messages -- \"Sound bites\": the key to memorable messages -- Putting it all together -- Offering written materials -- Avoiding reporter tricks and traps -- VI. Never underestimate the power of body language -- What IS body language? -- If it's not for you, it's against you -- VII. Concluding thoughts -- Considering your options if misquoted or maligned -- Practice or perish -- Keeping cool in the hot seat -- Epilogue: a case in point