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(Ebook) Just Enough Research 2nd Edition by Erika Hall, Jeffrey Zeldman ISBN 9780133964394 0133964396

  • SKU: EBN-11818038
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Authors:Erika Hall
Pages:163 pages.
Year:2013
Editon:1
Language:english
File Size:2.44 MB
Format:pdf
ISBNS:9780133964394, 9780735714441, 9781937557119, 0133964396, 0735714444, 1937557111
Categories: Ebooks

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(Ebook) Just Enough Research 2nd Edition by Erika Hall, Jeffrey Zeldman ISBN 9780133964394 0133964396

(Ebook) Just Enough Research 2nd Edition by Erika Hall, Jeffrey Zeldman - Ebook PDF Instant Download/Delivery: 9780133964394 ,0133964396
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Product details:

ISBN 10: 0133964396
ISBN 13: 9780133964394
Author: Erika Hall, Jeffrey Zeldman

"Good research is about asking more and better questions, and thinking critically about the answers. Done well, it will save your team time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way. Erika Hall distills her experience into a guidebook of trusted research methods you can implement right away, no matter what size team you're on or budget you're working with. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. You'll start doing good research faster than you can plan your next pitch."--Page 4 de la couverture

(Ebook) Just Enough Research 2nd Edition Table of contents:

Chapter 1: Enough Is Enough
Understanding the value of research and when it's sufficient.

Chapter 2: The Basics
Foundational concepts and principles of research.

Chapter 3: The Process
Steps and methodologies for conducting effective research.

Chapter 4: Organizational Research
Investigating the internal dynamics and structures of organizations.

Chapter 5: User and Customer Research
Techniques for understanding user needs and behaviors.

Chapter 6: Competitive Research
Analyzing competitors to inform strategic decisions.

Chapter 7: Evaluative Research
Assessing and interpreting research findings.

Chapter 8: Analysis and Models
Methods for analyzing data and creating models.

Chapter 9: Surveys
Designing and implementing surveys for data collection.

Chapter 10: Analytics
Utilizing analytics tools to interpret data.

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Tags: Erika Hall, Jeffrey Zeldman, Enough Research

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