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9 reviewsIslamic State's use of social media to disseminate its propaganda is generally well understood. What receives far less attention is how the group also uses the Western mainstream media to spread its key messages. Islamic State tailors the production and release of its material to the needs of mainstream media outlets and to the media cycle. The danger involved in sending Western journalists to Syria and Iraq has made the media more reliant on material produced by Islamic State. The group's propaganda is often unwittingly used by the mainstream media in ways that serve Islamic State's objectives. Islamic State's propaganda effort is central to its ability to recruit new members, intimidate its opponents, and promote its legitimacy as a state. Countering that effort means more than just combatting it online and cancelling Twitter accounts. Counter-messaging efforts need to take place through the mainstream media as well as social media. The mainstream media also has a responsibility to treat Islamic State's material more critically, including by providing more contextual coverage of the conflict in Syria and Iraq, and using less sensationalist or polarising rhetoric when it discusses terrorism. The adoption of better standards and practices can help the mainstream media to limit the appeal of Islamic State propaganda in ways that do not detract from media independence and the public's right to know.