(Ebook) ISE Strategic Management of Technological Innovation by Melissa Schilling ISBN 9781260565799, 1260565793

(Ebook) ISE Strategic Management of Technological Innovation by Melissa Schilling ISBN 9781260565799, 1260565793

ISBN: 9781260565799 is an International Student Edition of Strategic Management of Technological Innovation 6th Edition by MELISSA A SCHILLING This ISBN 9781260565799 is Textbook only. It will not come with online access code. Online Access code (if required by your instructor ) sold separately at ISBN 9781260309188 The content of of this title on all formats are the same. Melissa Schillings Strategic Management of Technological Innovation, is the #1 innovatoin strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.