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(Ebook) Introduction to Sport Marketing by Aaron Smith, Bob Stewart ISBN 9781138022966, 9781315776767, 9781317691457, 1138022969, 1315776766, 1317691458

  • SKU: EBN-50559642
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4.7

18 reviews
Instant download (eBook) Introduction to Sport Marketing after payment.
Authors:Aaron Smith, Bob Stewart
Pages:337 pages.
Year:2015
Editon:2
Publisher:Routledge
Language:english
File Size:2.39 MB
Format:pdf
ISBNS:9781138022966, 9781315776767, 9781317691457, 1138022969, 1315776766, 1317691458
Categories: Ebooks

Product desciption

(Ebook) Introduction to Sport Marketing by Aaron Smith, Bob Stewart ISBN 9781138022966, 9781315776767, 9781317691457, 1138022969, 1315776766, 1317691458

Aimed at students with little or no prior knowledge of marketing, this is an engaging introduction to key concepts and best practice in sport marketing. It outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, to planning and implementation. Now in a fully revised and updated new edition, the book has expanded coverage of new media and social marketing, services and relationship marketing, and issues such as social responsibility and sustainability. Including more international cases and examples, every chapter offers useful features to help the reader to engage with fundamental principles and applied practice.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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