(Ebook) Internet Marketing Strategy Implementation and Practice 3rd Edition by Dave Chaffey ISBN 0273694057 9780273694052

(Ebook) Internet Marketing Strategy Implementation and Practice 3rd Edition by Dave Chaffey ISBN 0273694057 9780273694052

(Ebook) Internet Marketing Strategy Implementation and Practice 3rd Edition by Dave Chaffey - Ebook PDF Instant Download/Delivery: 0273694057, 9780273694052
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Product details:

ISBN 10: 0273694057 
ISBN 13: 9780273694052
Author: Dave Chaffey

Internet Marketing is a comprehensive guide to how organisations can use the Internet to support their marketing activities and covers all aspects of the subject, from environmental analysis to strategy development and implementation.

Now in its third edition, Internet Marketing is an invaluable resource for all students studying e-marketing, e-commerce or Internet marketing at second, third or postgraduate level, as well as specialist courses involving Internet marketing. It should also prove particularly useful for practitioners wishing to update their e-marketing skills.

(Ebook) Internet Marketing Strategy Implementation and Practice 3rd Table of contents:

1. Internet Marketing Fundamentals

2. An Introduction to Internet Marketing

3. The Internet Micro-Environment

4. The Internet Macro-Environment

5. Internet Strategy Development

6. Internet Marketing Strategy

7. The Internet and the Marketing Mix

8. Relationship Marketing Using the Internet

9. Internet Marketing: Implementation and Practice

10. Delivering the Online Customer Experience

11. Interactive Marketing Communications

12. Maintaining and Monitoring the Online Presence

13. Business-to-Consumer Internet Marketing

14. Business-to-Business Internet Marketing

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