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(Ebook) International Marketing Strategy: Analysis, Development & Implementation by Robin Lowe, Alexandra Kenyon, Isobel Doole ISBN 9781473758742, 1473758742

  • SKU: EBN-34823294
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Instant download (eBook) International Marketing Strategy: Analysis, Development & Implementation after payment.
Authors:Robin Lowe, Alexandra Kenyon, Isobel Doole
Pages:0 pages.
Year:2019
Editon:8
Publisher:Cengage Learning EMEA
Language:english
File Size:20.39 MB
Format:pdf
ISBNS:9781473758742, 1473758742
Categories: Ebooks

Product desciption

(Ebook) International Marketing Strategy: Analysis, Development & Implementation by Robin Lowe, Alexandra Kenyon, Isobel Doole ISBN 9781473758742, 1473758742

Fully updated and revised, the eighth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets. It provides students with accessible content from around the world including newly emerging economies as well as explaining the increasingly global risks such as natural disasters and the role of digital developments. An exciting range of features including Management Challenges, Directed Study Activities and contemporary case studies guide students through the complexities of international marketing as it responds to a rapidly changing environment.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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