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(Ebook) International Marketing by Philip R. Cateora, John Graham ISBN 9780073380988, 0073380989

  • SKU: EBN-10953748
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4.6

35 reviews
Instant download (eBook) International Marketing after payment.
Authors:Philip R. Cateora, John Graham
Pages:744 pages.
Year:2009
Editon:14
Publisher:McGraw-Hill Higher Education
Language:english
File Size:30.81 MB
Format:pdf
ISBNS:9780073380988, 0073380989
Categories: Ebooks

Product desciption

(Ebook) International Marketing by Philip R. Cateora, John Graham ISBN 9780073380988, 0073380989

Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 14th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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