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(Ebook) International Business: A Managerial Perspective by Ricky W. Griffin; Michael Pustay ISBN 9781292313733, 1292313730

  • SKU: EBN-43772506
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Authors:Ricky W. Griffin; Michael Pustay
Pages:620 pages.
Year:2020
Editon:9th Global
Publisher:Pearson
Language:english
File Size:48.81 MB
Format:pdf
ISBNS:9781292313733, 1292313730
Categories: Ebooks

Product desciption

(Ebook) International Business: A Managerial Perspective by Ricky W. Griffin; Michael Pustay ISBN 9781292313733, 1292313730

Successfully prepare students for the international marketplaceInternational Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy. It also greatly emphasizes cultural literacy and gives students the tools to effectively communicate with foreign business representatives. The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organizations world wide.
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