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(Ebook) Intercultural Service Encounters by Piyush Sharma ISBN 9783319919409, 9783319919416, 3319919407, 3319919415

  • SKU: EBN-7151490
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4.8

5 reviews
Instant download (eBook) Intercultural Service Encounters after payment.
Authors:Piyush Sharma
Year:2019
Editon:1st ed.
Publisher:Springer International Publishing;Palgrave Pivot
Language:english
File Size:1.94 MB
Format:pdf
ISBNS:9783319919409, 9783319919416, 3319919407, 3319919415
Categories: Ebooks

Product desciption

(Ebook) Intercultural Service Encounters by Piyush Sharma ISBN 9783319919409, 9783319919416, 3319919407, 3319919415

This book investigates intercultural service encounters (ICSEs) in light of the rapidly globalizing world economy, examining the extant literature on the topic and identifying areas which require further exploration. With a focus on intercultural communication and competence, the author analyses diverse conceptual frameworks, providing theoretical models and practical initiatives for those working within the services marketing industry. An excellent resource for anyone interested in how culture shapes customer and employee expectations and perceptions, this book addresses the potential implications and limitations of future models.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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