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(Ebook) Instru Ed Explor Mrkt Research by ZIKMUND, DESARBO ISBN 9780324317510, 0324317514

  • SKU: EBN-1615634
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4.7

14 reviews
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Authors:ZIKMUND, DESARBO
Pages:722 pages.
Year:2006
Editon:9th
Publisher:South-Western, Div of Thomson Learning
Language:english
File Size:21.28 MB
Format:pdf
ISBNS:9780324317510, 0324317514
Categories: Ebooks

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(Ebook) Instru Ed Explor Mrkt Research by ZIKMUND, DESARBO ISBN 9780324317510, 0324317514

EXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research. Students learn about traditional types of marketing research, such as designing questionnaires, as well as the latest technological developments that facilitate marketing research including data collection devices, data analysis tools, and practical approaches to data analysis. In addition, this edition places more emphasis on ethical and international issues relating to marketing research.
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