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(Ebook) Innovation Management And New Product Development by Paul Trott ISBN 9780273686439, 0273686437

  • SKU: EBN-2111272
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$ 32 $ 40 (-20%)

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4.6

13 reviews
Instant download (eBook) Innovation Management And New Product Development after payment.
Authors:Paul Trott
Pages:559 pages.
Year:2005
Editon:3
Publisher:FT Press
Language:english
File Size:10.41 MB
Format:pdf
ISBNS:9780273686439, 0273686437
Categories: Ebooks

Product desciption

(Ebook) Innovation Management And New Product Development by Paul Trott ISBN 9780273686439, 0273686437

The subject of innovation management is often treated as a series of separate specialisms, rather than an integrated task. The main aim of this book, however, is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a management process. Written in an accessible style, this third edition brings a change in structure to clearly set out three key areas for the student: Innovation management, managing technology and knowledge and new product development. This book will be suitable for undergraduates and postgraduates on a wide range of courses from marketing, strategic management, business studies and engineering.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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