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(Ebook) Innovation Management by Jan van den Ende ISBN 9781352012422, 9781352012439, 9781352012446, 1352012421, 135201243X, 1352012448

  • SKU: EBN-35488222
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5.0

17 reviews
Instant download (eBook) Innovation Management after payment.
Authors:Jan van den Ende
Pages:266 pages.
Year:2021
Editon:1
Publisher:Red Globe Press
Language:english
File Size:34.17 MB
Format:pdf
ISBNS:9781352012422, 9781352012439, 9781352012446, 1352012421, 135201243X, 1352012448
Categories: Ebooks

Product desciption

(Ebook) Innovation Management by Jan van den Ende ISBN 9781352012422, 9781352012439, 9781352012446, 1352012421, 135201243X, 1352012448

Not solely covering new products, Innovation Management focuses on new services and new business models; in doing so, it provides an introduction to new business development. The book follows the logic of the innovation process, from idea development via selection to implementation, and discusses these topics both on the level of the company and individual projects. Its content is evidence-based, but with many practical examples. This textbook ensures up-to-date subject knowledge by providing a contemporary approach: novel methodologies such as design thinking, lean innovation and open innovation are included. Exercises and discussion questions at the end of each chapter enable self-testing and reflection. Comprehension of new topics is aided by an in-margin glossary and further multimedia links on the companion website.
It is an essential resource for undergraduate students seeking a rigorous and science-based, yet accessible and manageable, overview of innovation management.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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