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Status:
Available5.0
33 reviews
ISBN 10: 0814406963
ISBN 13: 9780814406960
Author: Gerard H Gaynor
Executives in all industries prize innovation as a key ingredient in market relevance, brand awareness, and bottom-line growth. Too
often, though, innovation is relegated to traditional cradles of creativity like R & D and marketing. Now this important new book shows how innovation
can be a boon not just to a company's product line, but to every facet of its business.
"Doing innovation" company-wide requires not only an attitude of innovation from every individual, but a corporate commitment to a new organizational
model, in which every department is expected to innovate. Empowering companies toward that end, the author discusses:
* idea generation, creating new models, and breaking rules
* the roles of individuals, groups, and corporate culture in innovation
* assessing the organization's infrastructure and resources
* overcoming resistance and identifying what makes innovations fail
* and every other component of creating economic value through innovation.
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