(Ebook) Information Visualization: Perception for Design by Colin Ware ISBN 9780128128756, 0128128755

(Ebook) Information Visualization: Perception for Design by Colin Ware ISBN 9780128128756, 0128128755

Information Visualization: Perception for Design, Fourth Edition explores the art and science of why we see objects the way we do. Based on the science of perception and vision, the author presents the key principles at work for a wide range of applications--resulting in visualization of improved clarity, utility and persuasiveness. This new edition has been revised and updated to include the latest relevant research findings. Content has been updated in areas such as the cognitive neuroscience of maps and navigation, the neuroscience of pattern perception, and the hierarchy of learned patterns.New changes to the book make it easier to apply perceptual lessons to design decisions. In addition, the book offers practical guidelines that can be applied by anyone, including interaction designers and graphic designers of all kinds.