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(Ebook) Information communication technologies and globalization of retailing applications by Dr. Rajagopal ISBN 9781605662480, 9781605662497, 1605662488, 1605662496

  • SKU: EBN-1186938
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4.8

24 reviews
Instant download (eBook) Information communication technologies and globalization of retailing applications after payment.
Authors:Dr. Rajagopal
Pages:372 pages.
Year:2009
Editon:1
Publisher:Information Science Reference
Language:english
File Size:5.19 MB
Format:pdf
ISBNS:9781605662480, 9781605662497, 1605662488, 1605662496
Categories: Ebooks

Product desciption

(Ebook) Information communication technologies and globalization of retailing applications by Dr. Rajagopal ISBN 9781605662480, 9781605662497, 1605662488, 1605662496

Globalization has pushed the use of technology in business with advancing information and communication technology becoming a key factor in the future development of the retailing industry. Technology applications have significantly contributed to the exponential growth and profits of retailing institutions worldwide. Information Communication Technologies and Globalization of Retailing Applications critically examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value. Discussions in this book encompass strategy implications for managers to optimize their advantage in retailing through the application of ICT, bridging the customer-technology gap.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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