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(Ebook) Influencer by T. Bettina Cornwell, Helen E. Katz ISBN 9780367468491, 0367468492

  • SKU: EBN-33185556
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Authors:T. Bettina Cornwell, Helen E. Katz
Pages:118 pages.
Year:2020
Editon:1
Publisher:Routledge
Language:english
File Size:4.85 MB
Format:pdf
ISBNS:9780367468491, 0367468492
Categories: Ebooks

Product desciption

(Ebook) Influencer by T. Bettina Cornwell, Helen E. Katz ISBN 9780367468491, 0367468492

Diving deeper than the many "how-to" books on the influencer phenomenon, this book brings in frameworks from marketing, sociology, psychology, and communication studies to redefine the influencer as a persona (related to a person, group of people, or organization) that possesses greater than average sway over others. Cornwell and Katz go on to:introduce the influencers, macro and nano, authentic and inauthentic, ascending and fading; consider their relationship to brands in the marketing ecosystem, along with regulations that set limits on influencer marketing; describe how influence is measured and evaluated and look into the future; and bring together the latest research on influencer marketing and organize it for the reader.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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