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(Ebook) In-store Mobile Marketing-Kommunikation: Empirische Analysen von Determinanten aus Konsumentensicht by Marcel Stafflage (auth.) ISBN 9783658115302, 3658115300

  • SKU: EBN-5237496
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Instant download (eBook) In-store Mobile Marketing-Kommunikation: Empirische Analysen von Determinanten aus Konsumentensicht after payment.
Authors:Marcel Stafflage (auth.)
Pages:330 pages.
Year:2016
Editon:1
Publisher:Gabler Verlag
Language:german
File Size:9.11 MB
Format:pdf
ISBNS:9783658115302, 3658115300
Categories: Ebooks

Product desciption

(Ebook) In-store Mobile Marketing-Kommunikation: Empirische Analysen von Determinanten aus Konsumentensicht by Marcel Stafflage (auth.) ISBN 9783658115302, 3658115300

Marcel Stafflage untersucht eine neue und wirksame Möglichkeit der Kundenansprache innerhalb der mobilen Marketingkommunikation des stationären Handels und setzt sich mit zentralen Gestaltungsgrößen auseinander. Auf Basis eines integrativen Forschungsmodells analysiert der Autor mittels empirischer Studien die Bedeutung ausgewählter Determinanten in Bezug auf die Kaufabsicht.
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