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(Ebook) Implicit Measures of Attitudes by Bernd Wittenbrink, Norbert Schwarz (eds.) ISBN 9781593854027, 1593854021

  • SKU: EBN-5855474
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4.5

28 reviews
Instant download (eBook) Implicit Measures of Attitudes after payment.
Authors:Bernd Wittenbrink, Norbert Schwarz (eds.)
Pages:294 pages.
Year:2007
Editon:1
Publisher:The Guilford Press
Language:english
File Size:2.03 MB
Format:pdf
ISBNS:9781593854027, 1593854021
Categories: Ebooks

Product desciption

(Ebook) Implicit Measures of Attitudes by Bernd Wittenbrink, Norbert Schwarz (eds.) ISBN 9781593854027, 1593854021

Increasingly used in social and behavioral science research, implicit measures aim to assess attitudes that respondents may not be willing to report directly, or of which they may not even be aware. This timely book brings together leading investigators to review currently available procedures and offer practical recommendations for their implementation and interpretation. The theoretical bases of the various approaches are explored and their respective strengths and limitations are critically examined. The volume also discusses current controversies facing the field and highlights promising avenues for future research.
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